We
all are aware of content marketing but have you ever hired a Freelance SEO Writer or
invested for the same?
If not, it might be because you are reluctant to invest heavily in what might turn out to be a fad, or you're skeptical of the long-term benefits. Besides there are chances that you might be intimidated by your perceived complexity of the strategy, afraid to dive in, especially due to lack of awareness concerning content marketing. Or also you might have stopped yourself as you're occupied with other marketing strategies.
If this sounds like you, you must focus on the fact that content marketing is one of the most effective, practical, and useful marketing strategies, nowadays.
Even big brands like OYO Rooms leverage the benefits of content marketing. Their listicle of quality blogs, taglines on coffee mugs, appealing banners, eye-catchy social media captions (Instagram, Facebook, Twitter, etc.) are all an example, how they play with words and promote them to reach the more and more intended audience.
According
to a case study on OYO Room’s digital marketing strategy, OYO uses social media
to engage with its customers and potential converts. Even their Google
advertisements stay crisp and to the point with no fluff, so general people
easily and quickly consume them. For example,
Book hotels in__________, Tariff @ Rs. ______. Call _______- OYO.
Aren’t such ads easy to understand for readers?
Even recently OYO rooms have launched its first television campaign #AurKyaChahiye intending to showcase the brand message of affordability, accessibility, and predictability, highlighting the fact that OYO offers rooms at Rs. 999.
If you want such appealing content taglines for your company, hiring freelance writers is not a bad idea!
At Freelance Digital Marketers, you can find a Copywriter and Content Writer, who can craft market-relevant and engaging copies with 100% originality to help you reach your targeted audience. You can also find an expert for SEO, SEM, SMO, Content Marketing, etc., from the same network.
For more information, visit - Freelancedigitalmarketers.com
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